n June
1933 also the name "Vacuum Filler" was discontinued, the name
didn't have the right chutzpah that Parker was looking for, someone suggested
that it too much resembled a certain household appliance, and the "Vacumatic"
imprint was adopted.
With the Vacuum Filler Parker developed a Top
Line and a Bottom Line, that continued with
the new Vacumatics the difference being mainly price
and size, and later also design. The nib on the first Top
Line pens had the imprint "Vacumatic DeLuxe". These nibs are
rather rare today [left]. The subsequent nibs were made in an innovative two-tone
design of gold and platinum, the arrow itself being in gold. The engraving on
the nib was "USA/PARKER" [right, top].
The Bottom Line nibs were virtually the same but did not have the
two-tone feature. The first nibs did not have the Parker arrow [right,
bottom]. The imprint on the body read:
The marketing of the Vacumatic proved successful, and by the end
of 1933 Parker sales had increased by 32%, as the company launched
a major sales campaign. That year, Parker spent almost half of the money
that went to advertise pens in the United States. By the next year, Parker
had ads in seventeen national magazines, 155 daily newspapers and 226
college newspapers. Throughout the 1930's Parker marketed its premier
line of pens not only to businessmen, but also to students, assuming that
those who could afford college education's could afford relatively expensive
pens.
In one of their early ads for the Vacumatic, Parker explained
"Why the Sacless Vacumatic Will 'Take You Places' in Learning and Earning."
Similarly, they enlisted Ripley's "Believe It or Not" to conduct a "widespread
inquiry among students," which, not surprisingly, found an "overwhelming
preference for this revolutionary Parker Vacumatic."
arker's
innovation and marketing paid off particularly well. The Vacumatic
instantly rose to popularity and within a few years reinstated The Parker
Company as the top pen manufacturer after the decline of the then somewhat
dated Duofolds.
Parker decided to stay with the striped design, allthough
a few rare items in other colours and design exist (thanks Susan!).
The Bottom Line of the Vacumatics were
cheaper and did not have the lifetime guarantee of the top line, still,
in many ways I find the bottom line to be more attractive than the top.
TheTop Line had quite a few models but stayed essentially the same, striped,
in design, only colours varying. The Bottom Line, on the other hand, was
presented in a wide variety of colours and designs over the years. The Bottom Line models were smaller than
the Top Line pens and had only two cap bands. The nib on the first models (1933-1934)
had the imprint: PARKER /VACUMATIC/MADE IN USA [right].
These didn't have the famed Vac arrow, which looks
rather odd. Nor was it in two-tone platinum/gold, but in gold only (the
latter a feature that was to remain with the bottom line throughout its
lifetime). The two jewels (clipscrew and tassie) were made in black only
(while the top line followed the pens colour and design).
The 1933 Vacumatics:
Standard (14 mm at its widest, over the cap bands, and 131
mm long when closed)
Opaque
Black
Opaque
Burgundy
Opaque
Grey
Junior (app 14 mm wide, 124 mm long)
Opaque
Black
Opaque
Burgundy
Opaque
Grey
Crystal*
Sub Junior (app 14 mm wide, 112 mm long)
Opaque
Black
Opaque
Burgundy
Opaque
Grey
Demonstrator pens exist [below] but the *Junior
demonstrator was not marketed as such. An 1934 advertisment actually
depicts the Crystal as "Transparent Black", but in
the products catalogue from the same year it is advertised as being
part of the line under the model name Crystal. It was not offered
as a Sub Junior.
t
this time there seemed to be two features that sold pens: the amount of
ink that the pen could hold, and the possibility to actually see how much
ink that was left in the pen.
Parker now introduced the transparent laminated Vacumatics.
The transparency was achived by DuPont by replacing the black plastic
on the body with a transparent plastic. This allowed the user to simply
hold the Vacumatic to the light in order to see how much ink was left.
The transparent versions became so instantly popular that all opaque pens
were discontinued in august 1934 Interesting statistics show that
of 68 sold Vacumatics, 37 was of the Junior sizes, 30 of the Standard
and Slender sizes and 1 was an Oversize. No wonder I'm having such trouble
finding those darn things...
In 1934 two more models were introduced in the Top
line: the Oversize and the Slender, the Sub Junior
was replaced by the Junior Slender, a slightly longer and thinner
ladies pen. The stripes was also discontinued on the Bottom Line, it was
replaced by an attractive transparent marble design.
The 1934 Vacumatics:
Oversize (15 mm Wide, 135 mm Long)
Opaque
Black
Opaque
Burgundy
Opaque
Grey
Transparent
Burgundy
Transparent
Grey
Transparent
Black*
Standard (14 mm Wide, 131 mm Long)
Opaque
Black
Opaque
Burgundy
Opaque
Grey
Transparent
Burgundy
Transparent
Grey
Transparent
Black*
Slender (ladies size) (12 mm Wide, 125 mm Long)
Opaque
Burgundy
Opaque
Grey ***
Transparent
Burgundy
Transparent
Grey
Junior (app 14 mm wide, 124 mm long)
Opaque
Black
Transparent
Burgundy mbl
Transparent
Grey mbl
Transparent
Black*
Junior Slender(ladies size) (app
12 mm wide, 121 mm long)
*TransparentBlack. This pen actually had "windows" on the
pen running lengthways showing the amount of ink left in the pen [top].
Unique for this year only. **Demonstrator pens exist but the Junior demonstrator
was advertised as being part of the line under the model name Crystal.
It was not offered as a Junior Slender. ***For some reason it seems that the Slender was not manufactured
in Opaque Black.
y
1935, Parker were selling 325,000 units annually, a figure that
levelled off through the depression and into the war years. The Vacumatic
and the saturation advertising campaign that supported it touched off
a craze for vacuum and piston filling pens, as other companies scrambled
to develop their models, none of which were as durable as the Vacumatic.
Sheaffer whose sales held steady at about $7,000,000 into 1931, entered
the market with its Vac-Fill models in 1935 and added a visual feature
a year later. Waterman's Ink-vue model was also introduced in 1936, and
Eversharp followed in 1937, trying to beat its competitors with Safety
Ink Shutoff, which the Federal Trade Commission forced the company to
withdraw the next year.
In
1935 the Crystal was discontinued in the Bottom Line
and replaced with the same black transparent "windowed" design
as previous of the Top Line. A few months later the very same Black
Transparent design was discontinued in the Top Line and was
replaced by an ordinary Transparent laminated Black. From this
point on all Vacumatics have the transparent feature. While the green
Emerald Pearl was introduced in the Top Line the Emerald
Green Marble was added to to the Bottom Line. A new nib was introduced to the bottom line. It now sported
the Vacumatic arrow, although still not in two-tone colours, it had the
engraving :
PARKER
USA
The 1935 Vacumatics:
Oversize (15 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Standard (14 mm Wide, 131 mm Long)
Burgundy
Grey
Black *
Emerald
Slender (12 mm Wide, 125 mm Long)
Burgundy
Grey
Black *
Emerald
Junior (app 14 mm wide, 124 mm long)
Burgundy mbl
Grey mbl
Black **
Emerald mbl
Junior Slender (app 12 mm wide,
121 mm long)
Black **
Burgundy mbl
Grey mbl
Emerald mbl
*The Black with longitudal "windows" was
replaced by an ordinary laminated black.
**The opaque black was replaced by the laminated black
with the longitudal ink-vue windows.
n
1936 Parker advertised the Vacumatic for the same amount of money
spent by all other pen manufacturers in the US combined. A new addition
was
made to the Top Line, The Senior (14 mm Wide, 135 mm Long).
It was very much a more slender version of the Oversize. Interestingly
enough it was fitted with three cap rings, like all the other Top Line
pens, but the middle one was wider, much like the 1932 style Duofolds.
The new colour brown Golden Pearl was also added to the Top
Line.
Two new designs was added to the Bottom Line.
The first was a black model referred to as Black Reticular, it
was of a design not unlike the Canadian Televisors
from the mid 1930's, but while the Televisor was of a pattern with a coloured
bottom and black lines "scribbled" all over, the Black Reticular
was the other way around, the bottom colour being black. This is a very
rare pen but often overlooked due to its but subtle beauty. The other design was the famous Golden Web that
was of a golden brown colour designed in an intricate system of tile-,
or brickwork. Each tile surrounded by a black line (transparent amber).
Both these new pens had black blind caps, as opposed to the other designs
that followed the colour of the body.
The nib on the Top Line pens also changed in the manner of
the Bottom Line the previous year. It now had the engraving:
This nib style was to stay with the Vacumatics until the
end.
The 1936
Vacumatics:
Oversize
(15 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Senior
(14 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Standard
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Slender
(12 mm Wide, 125 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Junior
(app 14 mm wide, 124 mm long)
Burgundy
mbl
Grey mbl
Black
Reticular
Emerald
mbl
Golden
Web
Junior Slender (app 12 mm wide, 121 mm long)
Black
Reticular
Burgundy
mbl
Grey
mbl
Emerald
mbl
Golden
Web*
*The
Junior Slender Golden Web was actually longer than the "ordinary"
Junior Slender Vacumatics.
During the mid thirties a range of special nibs for the Vacumatics
were produced, the so called Special Purpose Point. This nib had
two identifying stars (very much alike those on the famous "star
clips") these nibs came in eight different styles, all denoted by
a letter: A Superfine, Rigid, Long nib. B Superfine, Semi-flexible, Long nib C Superfine, Rigid, Short nib D Extra-fine, Rigid, Short nib E Music Point, Flexible, Long nib F Extra Broad, Fast Flow, Short nib G Stenographic, Long nib H Stenographic, Short nib
The nibs were of the standard size only, except G and H that
was also made in the slender size. All these nibs are rather rare.
y
the late 1930s, the fountain pen had completed its technical development,
and design became increasingly more important than innovation in marketing
fountain pens. By then, Art Deco had given way to another industrially
based design, generally referred to as Streamline or Streamline Moderne.
That style, put simply, rounded the edges of Art Deco. Sheaffer became
the first to use this design in pens with the introduction of the "Balance"
models. Even Parker's revolutionary Vacumatic had squared edges which
were smoothed only in 1937. Waterman's waited even longer. Their
elegant, but blocky, Patrician enlargement was replaced only in 1939 by
a dramatic new Hundred Year Pen, manufactured entirely out of translucent
celluloid. The pen was accented by a highly futuristic streamlined and
ribbed design accented by liberal use of gold trim. The same year, Sheaffer
set another new trend with the introduction of its Crest model, which
featured gold-filled and white metal caps. A year later all these new
pens were of course scooped by the introduction of what would come to
be the most popular pen in history, the Parker "51".
In 1937 Parker decided to change the style of the
Vacumatics. Following the recipe of the Duofolds,
Parker started to produce a more streamlined version of the Vacumatic
(the Standard and the Slender however remained "square" until
their last year, 1939, when they also were streamlined). The Twist fill
was replaced with a new style plunger, only difference was that it didn't
lock down. It was still made out of aluminium. The blind cap was lengthened
to fit the new plunger and the new filling system was named the "Speedline"
fill by Parker. The story was that the new filler could be operated with
one hand, and therefore was quicker. Another truth was that the Twist
filler was prone to breakage and was difficult to repair.
The Oversize was replaced with a streamlined version
called the Senior Maxima (16 mm Wide, 139 mm Long). This entirely
new pen had a wide cap band (app 5 mm) initially with a very attractive
engraving with "VACUMATIC" in raised letters on the cap band, these models
are quite rare. Later the band was engraved with a pattern of repeated
lines leaning left and right: ///\\\///\\\.
The unequal banded Senior met with an untimely
death and was replaced with the Maxima a more slender version
of the Senior Maxima .
The third new model was destined to become the best seller
of the Vacumatic line, the Major. It was identical to the streamlined
Standard Vacumatics of 1939, only with a cap band in the style
of the two Maximas. The Slender was also streamlined. The Bottom
Line mostly stayed the same but the Junior Slender was renamed
Juniorette.
The1937 Vacumatics:
Senior
Maxima (16 mm Wide, 139 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Maxima
(14 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Major
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Standard
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Slender
(12 mm Wide, 125 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Junior
(app 14 mm wide, 124 mm long)
Burgundy
mbl
Grey mbl
Black
Reticular
Emerald
mbl
Golden
Web
Juniorette (app 12 mm wide, 121 mm long)
Black
Reticular
Burgundy
mbl
Grey
mbl
Emerald
mbl
Golden
Web
he
reorganisation of the Bottom Line took place in 1938. All
marble colours were discontinued and replaced by a new design referred
to as the Shadow Wave, it was a pattern of wavy, broken, longitudinal
lines set on a black (transparent) background. The BlackReticular
and the Golden Web were discontinued although the feature with
black blind caps survived into the Shadow Wave line. The Bottom Line
was still not streamlined. Also in 1938 a new model, the Junior Debutante
was offered. It was approximately 118 mm long and 12 mm wide. The
clip was still like the normal "archers arrow" introduced in
1932 but had the additional engraving "Parker" inside an elongated
"V" running down almost to the tip of the arrow, this was in
fact the clip later adopted to the Vacumatic filled Parker
51's. The Junior Debutante had a short clip (app 25 mm) as
opposed to the "normal" clip (app 34 mm). It also had an engraved
cap band (app 3.5 mm) with a pattern of repeating chevrons and diamonds,
this pattern was later added on some of the gold filled and sterling silver
caps of the Parker 51.
The1938 Vacumatics:
Senior
Maxima (16 mm Wide, 139 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Maxima
(14 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Major
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Standard
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Slender
(12 mm Wide, 125 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Junior
(app 14 mm wide, 124 mm long)
Black
Shadow wave
Burgundy Shadow wave
Grey
Shadow wave
Green
Shadow wave
Brown
Shadow wave
Junior Debutante (app 12 mm wide and 118 mm long)
Black
Shadow wave
Burgundy
Shadow wave
Grey
Shadow wave
Green
Shadow wave
Brown
Shadow wave
n
1939 the Bottom Line was restyled in the manner of the Top
Line in 1937. The pens became more streamlined and adopted the new
Speedline filling system . The new "Parker" Arrow clip was fitted
to all Vacumatics, including the Top Line. The Junior Debutante
was renamed Sub-Deb and the engraved cap band was narrowed to approximately
two mm with no engravings. The Junior Debutante style did in fact live on but
in 1940 actually moved up to the Top Line in the form of
a model called Debutante the difference being the design (the Top
Line Debutante, aka Sr Debutante, was produced in laminated plastic and
the Jr Debutante was made in the Shadow Wave design) and the addition
of the Blue Diamond to the Sr Debutante.
In the Top Line the Standard and the Slender
became streamlined.
During the late 1938 and 1939 a few pens appeared
with a new clip later referred to as the "Parker Arrow" clip, this
was a new style clip to come but these early pens
had one distinct different feature: a small star with five points on top
of the clip, just below the clip ring. The star was meant to be a mark
of lifetime guarantee, but for uncertain reasons was discontinued and
replaced by the now famous Blue Diamond. A few things has been suggested
as the reason for the discontinuation of the star: It was too difficult
to produce, being so fine lined; the foreign markets were important to
the European subsidiaries, not the least Germany and this star was not
unlike the Jewish David's star; or the star was simply not a good choice
for advertising reasons, since it was too fine and would be hard to use
in photographic ads. Another theory is that the star clip pens were meant
for army use, to state Top Line pens, but without life time guarantee
due to conditions too rough. For any reasons, the enamelled Blue Diamond
was a better choice. Leaving the star clip as a rare addition to anyone's
later day collection. The new Parker Arrow clip first appeared
on the Junior Debutante model in 1938 but was fitted to
all Vacumatics in 1939 The Top Line also had the Blue
Diamond design, which ensured lifetime guarantee for it's original
owner. All sections, previously following the colour of the body, became
black. Ditto for the clip- and tassie screws.
A third, luxury line, was also introduced: Imperial Major Signet like the Senior Maxima but with trim in solid
gold.
The Imperial Lady Signet like the Slender Maxima but with trim
in solid gold. The Imperial Signet like the Major but with trim
in solid gold.
The Imperial Debutante Signet like the Debutante but with trim
in solid gold. The Imperial was like the Major but with a gold
plated cap (much like the forthcoming Parker 51
only these pens had a screw-on cap and a threaded section in the pens
colour.
The Imperial Debutante was the same but in the Debutante style.
These pens were offered in Black and Golden Pearl only.
The Imperial Ensign, Major style with trim in 14 k solid gold and
cap in two-tone green and yellow solid gold and
Imperial Princess, the same but Debutante. A
very rare model called Imperial Coronet in solid yellow and green
gold was also produced.
The1939 Vacumatics:
Senior
Maxima (16 mm Wide, 139 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Maxima (14 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Major
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Standard
(streamlined)
Burgundy
Grey
Black
Emerald
Golden
Brown
Slender
(streamlined)
Burgundy
Grey
Black
Emerald
Golden
Brown
Junior
(streamlined)
Black
Shadow wave
Burgundy Shadow wave
Grey
Shadow wave
Green
Shadow wave
Brown
Shadow wave
Sub Deb (streamlined)
Black
Shadow wave
Burgundy
Shadow wave
Grey
Shadow wave
Green
Shadow wave
Brown
Shadow wave
Imperial Major Signet (16 mm Wide, 139 mm Long)
Black
Golden
Brown
Imperial Lady Signet (14 mm Wide, 135 mm Long)
Black
Golden
Brown
Imperial Signet (14 mm Wide, 131 mm Long)
Black
Golden
Brown
Imperial
Debutante Signet (app 12 mm wide and 118 mm long)
Black
Golden
Brown
Imperial (14 mm Wide, 131 mm Long)
Black
Golden
Brown
Imperial
Debutante (app 12 mm wide and 118 mm
long)
Black
Golden
Brown
Imperial
Ensign (14 mm Wide, 131
mm Long)
Black
Imperial
Princess
(app
12
mm
wide
and
118
mm
long)
Black
Imperial
Coronet
Black
he
streamlined Standard pen was discontinued in 1940 and the
Major filled the gap. (The Major is in fact referred to as the
"Standard" by many collectors). The Slender was also discontinued
and replaced by the Debutante, it was very much like the Junior
Debutante but was fitted with the Blue Diamond and had the two-tone
nib. The Maxima was appropriately renamed Slender Maxima
but stayed unchanged. In the Bottom Line the Shadow Wave
colour was discontinued and they all adopted the laminated colours except
the burgundy. This was probably because Parker already had planned
to stop producing the burgundy in the Top Line, as they also did
in 1941.
The1940 Vacumatics:
Senior
Maxima (16 mm Wide, 139 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Slender Maxima (14 mm Wide, 135 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Major
(14 mm Wide, 131 mm Long)
Burgundy
Grey
Black
Emerald
Golden
Brown
Debutante
Burgundy
Grey
Black
Emerald
Golden
Brown
Junior
(laminated)
Golden
Brown
Grey
Black
Emerald
Sub Deb (laminated)
Golden
Brown
Grey
Black
Emerald
Imperial Major Signet (16 mm Wide, 139 mm Long)
Black
Golden
Brown
Imperial Lady Signet (14 mm Wide, 135 mm Long)
Black
Golden
Brown
Imperial Signet (14 mm Wide, 131 mm Long)
Black
Golden
Brown
Imperial
Debutante Signet (app 12 mm wide and 118 mm long)
Black
Golden
Brown
Imperial (14 mm Wide, 131 mm Long)
Black
Golden
Brown
Imperial
Debutante (app 12 mm wide and 118 mm
long)
Black
Golden
Brown
Imperial
Ensign (14 mm Wide, 131
mm Long)
Black
Imperial
Princess
(app
12
mm
wide
and
118
mm
long)
Black
Imperial
Coronet
Black
In 1941
a new colour, the Transparent Azure Blue, was introduced in both lines
and the Burgundy Pearl was discontinued. Also the Senior
Maxima was renamed Maxima in fact
Mark II, to distinguish it from the slender, late 1930's model. The
Imperial Signet, the Imperial Debutante Signet,
the Imperial Ensign and the Imperial
Princess were all discontinued.
In 1942 came the last of the Vacumatic filling
systems, in all respects like the aluminium Speedline fillers, but since
the metal was now needed for war purposes the 1942 plungers were made
out of plastic. At the same time the blind caps were redesigned became
rounded and lost their tassie rings and jewels. Some pens exist, made
in the transition, with aluminium plungers inside rounded blind caps.
The cap band of the Maxima was narrowed
to the same width as that of the Major (app
4 mm). Before 1942 the Slender Maxima and the Major was virtually of the
same size, the difference being the wide cap band, and most important,
the nib size on the Slender Maxima. The feed usually has the "W"
for wide feed imprint. In 1942 the bottom jewel disappeared and the plastic
plunger was added, also the wide cap band on the Maxima was narrowed to
approximately 4 mm. The Slender Maxima was discontinued. The 1942-1946 Major (with rounded
blind cap) is in fact quite shorter than the earlier (two-jewelled) version.
The Vacumatic line underwent no further changes and was phased out in
1948 since it was outsold by the incredible
Parker 51.
Production of the Vacumatic did however continue in Canada until 1953.
The Canadian Vacs differed in some ways from the US-made ones.
(Special thanks to Mike Weiss, Lynn Sorgatz, Frederic L. Propas, David
Isaacson and Michael Fultz)
Everything on this website is copyrighted by law and can not be
used without written permission from the author, Tony Fischier.
You may however use the information as reference material and
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